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  2. Logocentrism - Wikipedia

    en.wikipedia.org/wiki/Logocentrism

    Literary critic Roland Barthes (1915–1980), with his essay The Death of the Author (1968), converted from structuralism to post-structuralism. For the post-structuralist the writer must be present in a kind of absence, or 'dead', according to Barthes; just as the reader is absent in a kind of presence at the 'moment' of the literary utterance.

  3. Logos - Wikipedia

    en.wikipedia.org/wiki/Logos

    Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.

  5. Emblem book - Wikipedia

    en.wikipedia.org/wiki/Emblem_book

    Scholars differ on the key question of whether the actual emblems in question are the visual images, the accompanying texts, or the combination of the two. [3] This is understandable, given that first emblem book, the Emblemata of Andrea Alciato, was first issued in an unauthorized edition in which the woodcuts were chosen by the printer without any input from the author, who had circulated ...

  6. Greek mythology in popular culture - Wikipedia

    en.wikipedia.org/wiki/Greek_mythology_in_popular...

    The logo of the luxury clothing brand Versace includes a stylized image of the Greek mythological figure Medusa. The logo came from the floor of ruins in the area of Reggio Calabria, where the Versace siblings played as children. Gianni Versace chose Medusa as the logo because he wanted consumers to fall in love with his brand as if it were Medusa.

  7. Phallogocentrism - Wikipedia

    en.wikipedia.org/wiki/Phallogocentrism

    In contemporary literary and philosophical works concerned with gender, the term "phallogocentrism" is commonplace largely as a result of the writings of Jacques Derrida, the founder of the philosophy of deconstruction, which is considered by many academics to constitute an essential part of the discourse of postmodernism. [3]

  8. Pegasus in popular culture - Wikipedia

    en.wikipedia.org/wiki/Pegasus_in_popular_culture

    Pegasus appears prominently in the logo of UB Group, an Indian business conglomerate. Pegasus is the name of an air-launched vehicle that carries satellites to orbit. Pegaso was a Spanish maker of trucks, buses and sport cars, although its logo portrayed the silhouette of a wingless, leaping horse. The Poetry Foundation also uses Pegasus as its ...

  9. Logo - Wikipedia

    en.wikipedia.org/wiki/Logo

    Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

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