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Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
Counterinsurgency (COIN, or NATO spelling counter-insurgency [1]) is "the totality of actions aimed at defeating irregular forces". [2] The Oxford English Dictionary defines counterinsurgency as any "military or political action taken against the activities of guerrillas or revolutionaries" [3] and can be considered war by a state against a non-state adversary. [4]
The strategy was also implemented by General Creighton Abrams, as part of the "pacification" effort conducted by the Republic of Vietnam and the US Army during the Vietnam War, at which time the strategy became widely known. [7] Clear and hold has also been used as a counter-insurgency tactic in Algeria, Greece, the Philippines, and South Korea ...
A Washington state congressional candidate takes lessons from Iraq.
Separation of insurgents – A counterinsurgency strategy should first seek to separate the enemy from the population, then deny the enemy reentry, and finally execute long enough to deny the insurgent access; Shape, Clear, Hold, Build – The counterinsurgency theory that states the process of winning an insurgency is shape, clear, hold, build
In this way the counterinsurgency model can demonstrate how both the insurgent and COIN forces succeed or fail. The model's strategies and principle apply to both forces, therefore the degree the forces follow the model should have a direct correlation to the success or failure of either the Insurgent or COIN force. McCormick insurgency model
New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share. They respond quickly to any signs of market opportunity, and do so with little research or analysis. A large proportion of their revenue comes from new products or new markets.
David John Kilcullen FRGS (born 1967) is an Australian author, strategist, and counterinsurgency expert and current president of the Cordillera Applications Group. . Previously he served as non-executive chairman of Caerus Associates, a strategy and design consulting firm that he