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Communication ethics is a sub-branch of moral philosophy concerning the understanding of manifestations of communicative interaction. [1] Every human interaction involves communication and ethics, whether implicitly or explicitly. Intentional and unintentional ethical dilemmas arise frequently in daily life.
The Potter Box is a model for making ethical decisions, developed by Ralph B. Potter, Jr., professor of social ethics emeritus at Harvard Divinity School. [1] It is commonly used by communication ethics scholars. According to this model, moral thinking should be a systematic process and how we come to decisions must be based in some reasoning.
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Discourse of renewal is a theory in crisis communication that seeks to establish and emphasize "learning from the crisis, ethical communication, communication that is prospective in nature, and effective organizational rhetoric.” [1]
Some of the vital characteristics of ethical communication are discussed below. Conveying the point without offending the audience: [2]; While communicating with the audience, expressing the desired message to them in a significant manner is of primary importance.Strong conversation skills can make a big difference in the workplace.
In philosophy, an ethical dilemma, also called an ethical paradox or moral dilemma, is a situation in which two or more conflicting moral imperatives, none of which overrides the other, confront an agent. A closely related definition characterizes an ethical dilemma as a situation in which every available choice is wrong.
The ethics of persuasion in professional media fields such as journalism have received some academic attention. Baker and Martinson present a five-part test which defines the five principles of truthfulness , authenticity , respect , equity, and social responsibility (i.e., the importance of the common good). [ 2 ]
In October 2019, the International Public Relations Association (IPRA) announced its new definition of public relations as: "a decision-making management practice tasked with building relationships and interests between organizations and their public's based on the delivery of information through trusted and ethical communication methods".