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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Aristotle believed that those who used persuasion should use those forms of logical reasoning. [7] Having a logos appeal also enhances ethos because information makes the speaker look knowledgeable and prepared to their audience. However, the data can be confusing and thus confuse the audience.
Aristotle defines rhetoric as the ability in a particular case to see the available means of persuasion. He defines pisteis (plural of πῐ́στῐς, pístis, lit. ' 'trust in others, faith; means of persuasion' ') as atechnic (inartistic) and entechnic (artistic). Of the pisteis provided through speech there are three: ethos, pathos, and logos.
Aristotle established the classic triad of ethos, pathos, and logos (the Aristotelian triad of appeals) that serves as the foundation of the rhetorical triangle. [7] The rhetorical triangle evolved from its original , sophisticated model into what rhetorician Sharon Crowley describes as the " postmodern " rhetorical triangle, the rhetorical ...
Plato (left) and Aristotle, depicted here in The School of Athens, both developed philosophical arguments addressing the universe's apparent order (). Teleology (from τέλος, telos, 'end', 'aim', or 'goal', and λόγος, logos, 'explanation' or 'reason') [1] or finality [2] [3] is a branch of causality giving the reason or an explanation for something as a function of its end, its ...
Aristotle's Rhetoric proposes that a speaker can use three basic kinds of appeals to persuade his audience: ethos (an appeal to the speaker's character), pathos (an appeal to the audience's emotion), and logos (an appeal to logical reasoning). [148]
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[6] Inventio is linked with logos such that it deals with what an author would say as opposed to how it might be said. [8] Aristotle defined ethos as an appeal based on a speaker's character within a persuasive act. Later, the Roman rhetorician Cicero expanded this definition to contain elements of character outside a particular rhetorical act. [9]