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The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.
This further backs up the idea that a good mission statement is one that is clear and answers the right questions in a simple manner, and does not over complicate things. An example of a good mission statement would be Google's, which is "to organise the world's information and make it universally accessible and useful." [15] [failed verification]
HPOs create strong vision, value, and mission statements which guide their organizations and align them with the outside environment. [1] The mission, vision, and values of the organization act as foundations on which the organization is built. They inform employees what is rewarded and also what is not. [12]
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Vision, mission and core values are three crucial factors to manage an organisation from a process perspective. Considering the vision, mission and values as a direction of their business, an organisation can build their corporate strategy and determine the processes they will take into account. [4]
Rituals (myths, stories, and sagas) are artifacts that convey organizational history and influence member understanding of values and beliefs. Values direct individual behavior such as loyalty and customer orientation. Acceptance of stated values underlies impressions about trustworthiness and supportiveness, while also informing member behavior.
For example: "Ten years on, almost half of the visionary companies on the list have slipped dramatically in performance and reputation, and their vision currently seems more blurred than clairvoyant. Consider the fates of Motorola, Ford, Sony, Walt Disney, Boeing, Nordstrom, and Merck.
Inputs are gathered to help establish a baseline, support an understanding of the competitive environment and its opportunities and risks. Other inputs include an understanding of the values of key stakeholders, such as the board, shareholders, and senior management. These values may be captured in an organization's vision and mission statements.