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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission is not simply a description of an organization by an external party, but an expression, made by an organization's leaders, of their desires and intent for the organization. A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders.

  3. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  4. Goal - Wikipedia

    en.wikipedia.org/wiki/Goal

    A goal or objective is an idea of the future or desired result that a person or a ... ("goal work") promotes long-term vision, intermediate mission and short-term ...

  5. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Inputs are gathered to help establish a baseline, support an understanding of the competitive environment and its opportunities and risks. Other inputs include an understanding of the values of key stakeholders, such as the board, shareholders, and senior management. These values may be captured in an organization's vision and mission statements.

  6. OGSM - Wikipedia

    en.wikipedia.org/wiki/OGSM

    Objectives, goals, strategies and measures (OGSM) is a goal setting and action plan framework used in strategic planning.It is used by organizations, departments, teams and sometimes program managers to define and track measurable goals and actions to achieve an objective.

  7. Operational objective - Wikipedia

    en.wikipedia.org/wiki/Operational_objective

    In business, operational objectives (also known as tactical objectives) are short-term goals whose achievement brings an organization closer to its long-term goals. [1] It is slightly different from strategic objectives, which are longer term goals of a business, but they are closely related, as a business will only be able to achieve strategic objectives when operational objectives have been ...

  8. Critical success factor - Wikipedia

    en.wikipedia.org/wiki/Critical_success_factor

    Critical success factor (CSF) is a management term for an element necessary for an organization or project to achieve its mission. To achieve their goals they need to be aware of each key success factor (KSF) and the variations between the keys and the different roles key result area (KRA). [1] Main success keys.

  9. Business purpose - Wikipedia

    en.wikipedia.org/wiki/Business_purpose

    [5] [6] A simplifying, although debatable view, contends that business purpose may exist in one of two forms: current purpose, or mission; and future purpose, or vision. [7] The term has gained wide media attention in recent times. [8] [9]