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In this case, the jacket proclaimed "YES, this is a 'BLURB'!" and the picture was of a (fictitious) young woman "Miss Belinda Blurb" shown calling out, described as "in the act of blurbing." The name and term stuck for any publisher's contents on a book's back cover, even after the picture was dropped and only the text remained.
On the inside of the back cover page, extending from the facing page before it, is the endpaper. Its design matches the front endpaper and, in accordance with it, contains either plain paper or pattern, image etc. The back cover often contains biographical matter about the author or editor, and quotes from other sources praising the book.
Front cover contents may usually be: For novels, the novel title in large letters, author name, tagline and symbol of publisher (in corner) Back cover (also called 'lower cover') contents may usually be: For novels, a back cover text or teaser that gives a hint of the story in an attractive way. A picture of the writer. A summary
The Mad Fold-In is a feature of the American humor and satire magazine Mad.Written and drawn by Al Jaffee until 2020, and by Johnny Sampson thereafter, the Fold-In is one of the most well-known aspects of the magazine, having appeared in nearly every issue of the magazine starting in 1964.
These added elements form a frame for the main text, and can change the reception of a text or its interpretation by the public. Paratext is most often associated with books, as they typically include a cover (with associated cover art ), title, front matter (dedication, opening information, foreword, epigraph), back matter (endpapers, indexes ...
They usually appear on the inside back cover, though one issue featured a Fold-in front cover and the year-end "Mad 20" issues move the feature to an interior page. In each Fold-in a question is asked, often of a topical nature. The subject is illustrated by a picture taking up the bulk of the page, with a block of text underneath.
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Body text or body copy is the text forming the main content of a book, magazine, web page, or any other printed or digital work. This is as a contrast to both additional components such as headings, images, charts, footnotes etc. on each page, and also the pages of front matter that form the introduction to a book.
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