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The conversation about affect theory has been taken up in psychology, psychoanalysis, neuroscience, medicine, interpersonal communication, literary theory, critical theory, media studies, and gender studies, among other fields. Hence, affect theory is defined in different ways, depending on the discipline.
For example, the temperament of a highly reactive/low self-soothing infant may "disproportionately" affect the process of emotion regulation in the early months of life (Griffiths, 1997). Some other social sciences, such as geography or anthropology , have adopted the concept of affect during the last decade.
Affective arousal is thought to intensify positive and negative affective reactions and, as a result, judgemental evaluations- as if relying on affective arousal to indicate how strongly one feels about something. [1] An empirical example of this is findings of intensified evaluations under high affective arousal when watching advertisements. [7]
Ambiguity effect; Assembly bonus effect; Audience effect; Baader–Meinhof effect; Barnum effect; Bezold effect; Birthday-number effect; Boomerang effect; Bouba/kiki effect; Bystander effect; Cheerleader effect; Cinderella effect; Cocktail party effect; Contrast effect; Coolidge effect; Crespi effect; Cross-race effect; Curse of knowledge ...
The Affect infusion model (AIM) is a theoretical model in the field of human psychology. Developed by social psychologist Joseph Paul Forgas in the early 1990s, it attempts to explain how affect impacts one's ability to process information. A key assertion of the AIM is that the effects of affect tend to be exacerbated in complex situations ...
Affect, specifically negative affect, is an important method for increasing perceived risk considering its influences on perceived risk and thus has been utilized as essential for communicating risk to the public. Raising risk awareness is thought to be increased when risk information is presented in the form of frequences (e.g.
Deflections are the distances in the EPA space between transient and fundamental affective meanings. For example, a mother complimented by a stranger feels that the unknown individual is much nicer than a stranger is supposed to be, and a bit too potent and active as well – thus there is a moderate distance between the impression created and the mother's sentiment about strangers.
Affect labeling is an implicit emotional regulation strategy that can be simply described as "putting feelings into words". Specifically, it refers to the idea that explicitly labeling one's, typically negative, emotional state results in a reduction of the conscious experience, physiological response, and/or behavior resulting from that emotional state. [1]