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Eyebuydirect was founded in 2005 by Roy Hessel, a former venture capitalist. [9] [10] The company launched Eyebuydirect.com in March 2006. [11] In 2007, Eyebuydirect added EyeTry, a "try-on" function, to its site. [9] The function allows users to upload photos and then superimpose Eyebuydirect's glasses overtop their photos to "try on" the glasses.
The Act gives consumers certain rights, including increasing their ability to choose where to shop and the right to have a copy of their own contact lens prescription.It also imposed certain responsibilities on lens prescribers and sellers, and required the Federal Trade Commission to develop and enforce implementing rules, which it did in July 2004.
Consumers can purchase frames, prescription eyeglasses, prescription or plain sunglasses, and contact lens refills. [9] After choosing the desired frames, the consumer goes through a three-step process to order lenses including choosing the lens type, lens thickness, and optional enhancement features. [ 11 ]
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Zenni Optical (formerly 19dollareyeglasses.com) is an American online retailer of prescription glasses and sunglasses. Founded in 2003 by Tibor Laczay and Julia Zhen, it is based in Novato, California. The company sells more than 2,000 types of prescription glasses and sunglasses as well as 45 types of contact lenses.
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In January 2012, they shipped over 80,000 prescription eyeglasses, setting a service record for online sales of made-to-order prescription glasses in any one month. In 2012, the company had sold more than $1.2 billion in retail eyewear sales over the internet since inception and served more than 5 million customers.
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