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The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...
Of the two, only Pepsi has exposure to food through brands such as Frito-Lay and Quaker as well as international food brands, and its beverage portfolio is less concentrated in soda than Coca-Cola's.
Instead, Coca-Cola decided to use Thums Up as a rival brand to Pepsi. The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds.
The pandemic had a mixed impact on packaged food and beverage companies. The stay-at-home orders led to increased demand in the at-home channel. However, lower sales in on-the-go channels ...
Coke has considerably higher profit margins than Pepsi, in the area of 21.8% at the operating level for the soda giant versus 14.3% for the salty snacks leader.
Coca-Cola (), or Coke, is a cola soft drink manufactured by the Coca-Cola Company.In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [1]
Beverage companies Coca-Cola , PepsiCo , and Dr Pepper Snapple Group dominate the industry landscape. However, Coca-Cola and PepsiCo stand out as the two best investments among the giants; here's why.
Among the major soda purveyors, it's understandable to consider Coca-Cola and PepsiCo as one-and-the-same. After all, their namesake sparkling beverages have competed against each other for ...
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