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  2. Search neutrality - Wikipedia

    en.wikipedia.org/wiki/Search_neutrality

    "Relevance" is a form of bias used to favor some results and rank those favored results. Relevance is defined in the search engine so that a user is satisfied with the results and is therefore subject to the user's preferences. And because relevance is so subjective, putting search neutrality into practice has been so contentious.

  3. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

  4. Ranking (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Ranking_(information...

    Ranking of query is one of the fundamental problems in information retrieval (IR), [1] the scientific/engineering discipline behind search engines. [2] Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.

  5. Discounted cumulative gain - Wikipedia

    en.wikipedia.org/wiki/Discounted_cumulative_gain

    Cumulative Gain is the sum of the graded relevance values of all results in a search result list. CG does not take into account the rank (position) of a result in the result list. The CG at a particular rank position is defined as: = = Where is the graded relevance of the result at position . The value computed with the CG function is ...

  6. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Summary of the update on local search results: Businesses based outside city physical limits showed a significant increase in ranking in the Google Local Pack; A more restrictive filter is in place. Before the update, Google filtered listings linking to the same website and using the same phone number. After the update, listings get filtered if ...

  7. Monitors the search results for your name to locate prominently ranking people-search sites beyond our default set, then removes your personal information from people-search sites where it is ...

  8. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

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    mail.aol.com

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