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San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager and flagship beer of the San Miguel Brewery.The original San Miguel Brewery, Inc. was founded in San Miguel, Manila, as La Fábrica de Cerveza San Miguel in 1890 by Enrique María Barreto under a Spanish Royal Charter that officially permitted the brewing of beer in the Philippines.
The second incarnation of San Miguel Brewery, Inc. is a subsidiary of San Miguel Corporation, was incorporated on July 26, 2007; the domestic beer business was spun off into San Miguel Brewery, Inc. on October 1, 2007. [4] In 2009, Kirin Holdings Co. Ltd. of Japan acquired 48.3% of San Miguel Brewery, Inc. from SMC for PHP 8.841 per share. [5]
San Miguel Pale Pilsen, SMC's flagship product. San Miguel Corporation (Tagalog pronunciation: [sɐn mɪˈɡɛl]), abbreviated as SMC, is a Philippine multinational conglomerate with headquarters in Mandaluyong, Metro Manila.
Emperador Light sales were bolstered by a "Gawin mong Light" campaign launched in 2011. [2] Sales increased significantly after that, rising from 57 million liters in 2009 to nearly 300 million liters in 2015. [3] The label of the Light variation identifies the product as "Premium BRANDY Liqueur", rather than simply "brandy
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In 1981, San Miguel spun off its soft drink businesses to a new company named Coca-Cola Bottlers Philippines, Inc. (CCBPI). The company was established as a joint-venture between San Miguel Corporation (70%) and The Coca-Cola Company (30%).
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