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San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager and flagship beer of the San Miguel Brewery.The original San Miguel Brewery, Inc. was founded in San Miguel, Manila, as La Fábrica de Cerveza San Miguel in 1890 by Enrique María Barreto under a Spanish Royal Charter that officially permitted the brewing of beer in the Philippines.
San Miguel Brewery, Inc. (SMBI) is a subsidiary of San Miguel Food and Beverage, Inc. (part of San Miguel Corporation) and jointly owned with Kirin Holdings Co. Ltd. The company is the Philippines’ largest brewery with a market share of over 95% as of 2008, notably producing San Miguel Beer (San Miguel Beer).
The rivalry between Asia Brewery and SMC came to a head in 1988, when Asia Brewery cannily introduced a bargain-priced brand called simply, "Beer" (also known as Beer Pale Pilsen and "Beer na Beer"). The product looked and tasted like San Miguel Beer, playing upon the fact that in the Philippines, the San Miguel brand was synonymous with beer.
The trend away from light beer has been been strong and shows no signs of abating. Whats more, the market continues to see new entries that compete for drinkers, including those craft-style brews ...
Red Horse is the first extra-strong beer brand in the Philippines. It is a high-alcohol lager of the San Miguel Brewery, with an alcohol content of 6.9% abv. [2]Red Horse comes is various sizes, including the flagship 500 (500ml, regular), the discontinued Colt (250ml), the smaller Stallion (330ml), in Litro (1000ml), and in cans (330ml).
San Miguel's Pale Pilsen is the first and the number one beer in the Philippines. Other leading beers are San Mig Light, a lower calorie version of San Miguel Beer, and Red Horse Beer , the first and the leading extra-strong beer, all brewed by San Miguel.
The second brewer, Asia Brewery, Inc., was established by Lucio Tan on 27 January 1982, with inauguration of its brewery in Cabuyao, Laguna and launch of its first brand, Beer Hausen Pale Pilsen. San Miguel responded with Lagerlite, a light beer, Red Horse, an extra-strong beer, and Gold Eagle, a
Emperador Light sales were bolstered by a "Gawin mong Light" campaign launched in 2011. [2] Sales increased significantly after that, rising from 57 million liters in 2009 to nearly 300 million liters in 2015. [3] The label of the Light variation identifies the product as "Premium BRANDY Liqueur", rather than simply "brandy