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Mass Communication Specialist (abbreviated as MC) is a United States Navy public affairs type rating.MCs practice human-centered design to develop creative communication solutions and align communication strategies and tactics to leadership's intent; conduct research and develop audience profiles; prepare, process, and print publications and media products; create sketches, storyboards, and ...
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s. Until then, organizational communication as a discipline consisted of a few professors within speech departments who had a particular interest in speaking and writing in business settings.
However, since the late 1990s, this revenue source has been directly challenged by Web sites like eBay (for sales of secondhand items), Monster.com (jobs), and Craigslist (everything). Additionally, as investigative journalism declined at major daily newspapers in the 2000s, many reporters formed their own non-profit investigative newsrooms.
This led to more sophisticated commercial publicity efforts as public-relations talent entered the private sector. [ citation needed ] Most [ quantify ] historians believe modern-day public relations was first established in the US by Ivy Lee (1877–1934) in 1903 when he started working as the image maker for and corporate advisor for Rockefeller.
The Indian Institute of Mass Communication (IIMC) was established on August 17, 1965, by the central government. It was an initiative of the Minister for Information and Broadcasting. Then minister of this department, Smt. Indira Gandhi attended the inauguration. [4]