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Since its conception in 1994 by Judith Donath, [2] [3] the technology behind the E-card has changed significantly. One technical aspect that remained mostly constant until 2019 was the delivery mechanism: the e-mail received by the recipient contains not the E-card itself, but an individually coded link back to the publisher's website that displays the sender's card.
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
In the United Kingdom, an estimated one billion pounds are spent on greeting cards every year, with the average person sending 55 cards annually. [19] In the United States, approximately 6.5 billion greeting cards are bought each year, at a total cost of more than US$7 billion. [1] A counter card in the U.S. typically sells for $2 to $4. [1]
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