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Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products. The theory is that since the advent of mass production , manufacturers produce branded products which they assert and advertise to be identical within some technical standard .
Blind taste tests require a "blind testing" meaning the people taking the blind taste test are unaware of the identity of the brand being tested, [3] or if done at home this can be as simple as a blindfold over the person taking the test. This means that any bias, preconceived ideas about a particular brand or food, is eliminated.
Concept testing (to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research) [1] is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market. [2]
Nader wanted Consumer Reports to focus on policy and product advocacy, while Karpatkin focused on product testing. [61] Karpatkin was appointed executive director in 1974 and retired as president in the early 2000s. [61] [62] At the start of 2009, Consumer Reports acquired The Consumerist blog from Gawker Media [63] for approximately $600,000.
We’re testing products all year long, so if you ever see something and you want a real review, email us at shopping.editors@aol.com. Here are all the products we tested (and recommend) that are ...
Blind tasting is used across various contexts: Competitions: In wine competitions, blind tasting ensures impartiality when awarding medals and distinctions. Education: Blind tasting is a core component of training for sommeliers and wine professionals, teaching them to focus on sensory characteristics without the influence of branding or reputation.
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This is particularly important for foods, pharmaceuticals, some chemicals, and a variety of products. The testing is usually product specific: the mechanisms of degradation are often different. Exposures to expected and elevated temperatures and humidities are commonly used for shelf life testing.