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  2. File:Wikimedia Brand Strategy 2020.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Wikimedia_Brand...

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  3. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

  4. File:Wikimedia Strategy and Branding - A viewpoint.pdf

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  5. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    There are three key levels of branding: Corporate brand, umbrella brand, and family brandExamples include Heinz and Virgin Group.These are consumer-facing brands used across all the firm's activities, and this name is how they are known to all their stakeholders – consumers, employees, shareholders, partners, suppliers and other parties.

  6. File:Overview of 2030 Wikimedia brand research and planning.pdf

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  8. Brand language - Wikipedia

    en.wikipedia.org/wiki/Brand_language

    Brand language is a part of verbal brand identity, includes naming of both corporation and the products they sell as well as taglines, idiosyncratic wording choices, and tone. [ 3 ] [ 4 ] Another benefit of developing a brand language is the ability for a corporation or product to be recognizable across international borders, while other ...

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