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Users can search for specific cars in their local area and compare listings by price, features, and dealership reputation. [8] The company also offers a discussion platform for car enthusiasts and automotive experts, who submit questions, offer insight, gather and share information, and provide reviews.
Carwow is an online marketplace for buying and selling cars. It uses the reverse marketplace model to remove the need for customers to negotiate with dealers when buying or selling their cars. When buying a new car, users choose the car they want, along with the various specifications and features, and then receive offers directly from dealers. [2]
CarWoo was an online new car shopping pricing and information website that allowed consumers to buy cars by negotiating with car dealers in a semi-anonymous online reverse auction. CarWoo, whose logo also appears as CarWoo!, was a competitor to TrueCar, which was a similar but negotiation-free car buying platform.
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In 2011, two years after launching a similar service for new vehicles, the company launched a used car inventory search tool, allowing users to compare vehicles in their market. [12] Edmunds.com launched its first ever TV advertising campaign in select markets in 2012, before expanding nationally in 2013. [13]
In January 2011, TrueCar released ClearBook, a used vehicle index that analyzes the used car market in the same way TrueCar did for new cars. [13] [14] In May 2011, TrueCar acquired News Corp-backed Honk.com, a social car shopping platform. [15] In late 2011, TrueCar launched a television advertising campaign with commercials promoting its ...
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