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2. Online content analysis - Wikipedia

   en.wikipedia.org/wiki/Online_content_analysis

   Online content analysis or online textual analysis refers to a collection of research techniques used to describe and make inferences about online material through systematic coding and interpretation. Online content analysis is a form of content analysis for analysis of Internet-based communication.

3. Semantic analytics - Wikipedia

   en.wikipedia.org/wiki/Semantic_Analytics

   Semantic analytics, also termed semantic relatedness, is the use of ontologies to analyze content in web resources. This field of research combines text analytics and Semantic Web technologies like RDF. Semantic analytics measures the relatedness of different ontological concepts.

4. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

5. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

6. Content analysis - Wikipedia

   en.wikipedia.org/wiki/Content_analysis

   Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner. [1]

7. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   With this information, a marketer can improve marketing campaigns, website creative content, and information architecture. [14] Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics, e.g., segmentation. Web analytics and optimization of ...