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Online content analysis or online textual analysis refers to a collection of research techniques used to describe and make inferences about online material through systematic coding and interpretation. Online content analysis is a form of content analysis for analysis of Internet-based communication.
Semantic analytics, also termed semantic relatedness, is the use of ontologies to analyze content in web resources. This field of research combines text analytics and Semantic Web technologies like RDF. Semantic analytics measures the relatedness of different ontological concepts.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
"A/B testing" is a shorthand for a simple randomized controlled experiment, in which a number of samples (e.g. A and B) of a single vector-variable are compared. [1] A/B tests are widely considered the simplest form of controlled experiment, especially when they only involve two variants.
Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]
Web indexing, or Internet indexing, comprises methods for indexing the contents of a website or of the Internet as a whole. Individual websites or intranets may use a back-of-the-book index , while search engines usually use keywords and metadata to provide a more useful vocabulary for Internet or onsite searching.
A click path or clickstream is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. [citation needed] A visitor's click path may start within the website or at a separate third party website, often a search engine results page, and it continues as a sequence of successive webpages visited by the user.
A web site owner also wants to analyze visitor behavior. For example, if a web site offers products for sale, the owner wants to convert as many visitors to a completed purchase. If there is a sign-up form with multiple pages, web site owners want to guide visitors to the final sign-up page. Path analysis answers typical questions like: