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Resealable packaging is any type of packaging that allows the consumer or user to reseal or reclose the packaging. Often packaging needs to be resealed in order to maintain product freshness or prevent spillage. Reusable packaging allows for multiple uses which can help reduce waste.
Packaging evaluations are an important part of marketing research. Legibility of text on packaging and labels is always subjective due to the inherent variations of people. Efforts have been made to help better quantify this by people in a laboratory: still using people for the evaluation but also employing a test apparatus to help reduce ...
Sustainable packaging is a relatively new addition to the environmental considerations for packaging (see Packaging and labeling). It requires more analysis and documentation to look at the package design, choice of materials, processing, and life-cycle.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use ...
New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share. They respond quickly to any signs of market opportunity, and do so with little research or analysis. A large proportion of their revenue comes from new products or new markets.
In the construction of a business strategy, three main elements must be taken into account: The Company; The Customers; The Competitors; Only by integrating these three can a sustained competitive advantage exist. Ohmae refers to these key factors as the three Cs or the strategic triangle. Customers have wants and needs.