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Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.
AI's integration across many sectors is transforming innovation, improving efficiency and adaptability. AI's ability to analyze data, and patterns enables it to produce hyper-personalized advertisements. [17] AI marketing will be an important tool for all businesses to thrive in contemporary times.
AI in architecture has created a way for architects to create things beyond human understanding. AI implementation of machine learning text-to-render technologies, like DALL-E and stable Diffusion, gives power to visualization complex. [379] AI allows designers to demonstrate their creativity and even invent new ideas while designing.
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
Google Assistant: is a virtual assistant software application since 2023 developed by Google AI. Serving cloud-based TPUs (tensor processing units) in order to develop machine learning software. [7] [8] The TPU research cloud provides free access to a cluster of cloud TPUs to researchers engaged in open-source machine learning research. [9]
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
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