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  2. Upayas (diplomacy) - Wikipedia

    en.wikipedia.org/wiki/Upayas_(diplomacy)

    Upāya (Sanskrit: उपाय) is a Sanskrit word that means "approaches" or "ideas", "to come into any state or condition" and "to come near or towards". [1] It also refers to methods of diplomacy found in Hindu and Jain texts.

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Full spectrum diplomacy - Wikipedia

    en.wikipedia.org/wiki/Full_spectrum_diplomacy

    Full spectrum diplomacy is an integrated strategy that encompasses all instruments of engagement including traditional diplomacy and public diplomacy. Of particular note is advocacy for the use of cultural diplomacy to enhance contact with people at the grassroots level.

  5. Coercion (international relations) - Wikipedia

    en.wikipedia.org/wiki/Coercion_(international...

    [3] [2] One influential typology of coercion distinguishes between strategies to punish an adversary, raise the risk for an adversary, or deny the adversary from achieving their objectives. [ 3 ] [ 2 ] Successful instances of coercive diplomacy in one case may have a deterrent effect on other states, [ 6 ] [ 7 ] [ 3 ] whereas a reputation for a ...

  6. Diplomacy - Wikipedia

    en.wikipedia.org/wiki/Diplomacy

    Whereas diplomacy pursued by nation-states is often said to be disconnected from the citizenry, city diplomacy fundamentally rests on its proximity to the latter and seeks to leverage these ties "to build international strategies integrating both their values and interests."

  7. Engagement (diplomacy) - Wikipedia

    en.wikipedia.org/wiki/Engagement_(diplomacy)

    Engagement is applied in diplomacy as a synonym for a wider range of more specific practices of contact between an international actor and a foreign public, including public diplomacy, communication and the deployment of international aid. It is associated with the approach to foreign policy that some have dubbed smart power.

  8. Compellence - Wikipedia

    en.wikipedia.org/wiki/Compellence

    Compellence is a form of coercion that attempts to get an actor (such as a state) to change its behavior through threats to use force or the actual use of limited force. [1] [2] [3] Compellence can be more clearly described as "a political-diplomatic strategy that aims to influence an adversary's will or incentive structure.

  9. Paradiplomacy - Wikipedia

    en.wikipedia.org/wiki/Paradiplomacy

    Paradiplomacy may be performed both in support of and in complementarity to the central state conducted diplomacy, or come in conflict or compete with it.In 1990, Ivo Duchacek pointed out a distinction between different types of paradiplomatic engagements: a) cross-border regional paradiplomacy, b) transregional paradiplomacy and c) global paradiplomacy, to describe: a) contacts between non ...