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  2. Pubmatic - Wikipedia

    en.wikipedia.org/wiki/Pubmatic

    PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry. [1] [2] PubMatic's sell-side, [3] real-time programmatic ad transaction advertising software [4] puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, [5] while allowing users to opt-out of having their ...

  3. Adform - Wikipedia

    en.wikipedia.org/wiki/Adform

    Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies. Its operations are headquartered in Europe. [ 1 ] The company specialized in the creation of technology that helps digital advertisers, agencies, and publishers create, target, buy or sell, and display ...

  4. Strata (company) - Wikipedia

    en.wikipedia.org/wiki/Strata_(company)

    The company that became Strata was founded in 1983 by Roger Skolnik, PhD, an adjunct professor at the University of Illinois at Chicago.Skolnik had been national program director for Westinghouse Broadcasting (Group W), based at WIND (AM) Chicago, before moving to WRIF Detroit and ABC-owned WDAI (now WLS-FM) in Chicago.

  5. The Trade Desk - Wikipedia

    en.wikipedia.org/wiki/The_Trade_Desk

    On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."

  6. Triton Digital - Wikipedia

    en.wikipedia.org/wiki/Triton_Digital

    Triton Digital, LLC, formerly Triton Media Group, is a digital audio technology and advertising company based in Los Angeles. The group was formerly owned by E. W. Scripps Company , which sold Triton to IHeartMedia in October 2020. [ 1 ]

  7. Demand-side platform - Wikipedia

    en.wikipedia.org/wiki/Demand-side_platform

    Programmatic guaranteed: No auction, set CPM, guaranteed inventory Private marketplace (PMP): Real time bidding, price floor, select group of advertisers Open exchange buy: Real time bidding, variable CPM, open to all advertisers

  8. Programmatic Commerce - Wikipedia

    en.wikipedia.org/wiki/Programmatic_Commerce

    Programmatic Commerce represents the next step in this process. Programmatic Commerce depends on one key facilitator: the willingness of the user to allow decision-making to be delegated. This change in consumer behaviour, tied with the advance in connected technology, will transform commerce and marketers must be prepared to respond.

  9. Xandr - Wikipedia

    en.wikipedia.org/wiki/Xandr

    Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising. [3] In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price. [4]

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