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The Guess emblem with the question mark in the center. Guess began in 1981 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers switched to selling jeans with a light, form-fitting denim and zippers at the ankles. [2] [3] Guess began offering licensed products, including watches, eyewear, and a fragrance line ...
The 1994 campaign joined a salvo of ads that the British trade press dubbed a “battle of the bras” between Playtex and Gossard, which was then offering a similar “Ultrabra” product.
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Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.
Thirty-five years ago, users heard the infamous dial-up sound for the first time. The '80s were a decade defined by major technological innovations, big hair, cult-classic movies and the start of ...
One chain is taking its ads to a new level with completely unbranded close-up photography of classic menu items. Though the ads exclude logos or any other branding, the images are easily recognizable.
A thesaurus (pl.: thesauri or thesauruses), sometimes called a synonym dictionary or dictionary of synonyms, is a reference work which arranges words by their meanings (or in simpler terms, a book where one can find different words with similar meanings to other words), [1] [2] sometimes as a hierarchy of broader and narrower terms, sometimes simply as lists of synonyms and antonyms.
Sydney Sweeney is the star of Guess’ newest ad campaign, an ode to the late Anna Nicole Smith. For the 24-year-old — the rising “Euphoria” and “The White Lotus” actress — being the ...