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Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. [48] Ironically, the signature Monogram canvas was created to prevent counterfeiting. [51] In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union. [52]
Of the firm's $300 million in annual revenue, [50] 95% comes from shoes, [49] with the remainder derived from purses and handbags. [49] They expect the volume of handbags to eventually represent 20% of their annual sales. [49] In 2009, wholesale purchases represented 88% of the business. [49]
In 2022, Louis Vuitton announced a €1 million donation to UNICEF to help the Ukrainian victims of the Russian invasion. [107] On 2 March 2022, LVMH Group pledged €5 million to the Red Cross to those affected by the war. [108] [109] In addition, the company closed 124 of its stores in Russia. [110]
In 2011, LVMH (Louis Vuitton Moet Hennessy) invested in a 20 percent stake in the company. [11] [12] The Wong brothers have since brought their shares back from LVMH. [13] As of 2015, Charles & Keith has over 300 stores worldwide. [11] [14] [15] [16] In January 2022, Charles & Keith opened its third concept boutique at Kaohsiung's E Sky Mall.
In the 1960s and 1970s DFS Group significantly expanded their operation in Pacific Islands and North America. DFS capitalized on the rising wave of Asian tourists who began to travel further overseas, opening stores in international airports and later in downtown locations where travelers have their purchases delivered before departure. [8]
In October 2004, Viti was appointed Louis Vuitton’s head shoes style director where he directly collaborated with Marc Jacobs on the realization of man and woman collections and fashion shows. Fabrizio Viti, besides his passion for shoes, is known for his fashion dolls collection, source of inspiration since his early age.
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