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Old Spice is an American brand offering male grooming products including aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William
Smell Like a Man, Man [2] is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like , the title of the campaign's initial 30-second commercial.
A few naysayers have argued that Old Spice's campaign could be damaging to the brand by effectively mocking it: Abe Sauer on Brand Channel has suggested that the bargain scent could increase its ...
Secret is the only female brand antiperspirant/deodorant in Procter & Gamble's portfolio of products, which includes male brands Gillette and Old Spice. There are more than 55 different antiperspirant/deodorant products sold under the Secret brand.
Old Spice and Netflix have been working for about six months “on getting the tone just right,” he said, and making sure the entire effort will seem “authentic” to fans of the series.
This, according to Old Spice, is the first time a consumer-packaged brand (CPG) has a custom-promoted chatbot on the platform. An AI Randomizer helps the bot interact with users.
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