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  2. Job analysis - Wikipedia

    en.wikipedia.org/wiki/Job_analysis

    Job analysis (also known as work analysis [1]) is a family of procedures to identify the content of a job in terms of the activities it involves in addition to the attributes or requirements necessary to perform those activities. Job analysis provides information to organizations that helps them determine which employees are best fit for ...

  3. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    SWOT analysis: SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes. The SWOT method helps to determine and also reassess strategies and analyze a business's processes.

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  6. Functional job analysis - Wikipedia

    en.wikipedia.org/wiki/Functional_job_analysis

    Functional job analysis (FJA) is a method of job analysis that was developed by the Employment and Training Administration of the United States Department of Labor. FJA produces standardized occupational information specific to the performance of the work and the performer.

  7. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation ...

  8. Business analyst - Wikipedia

    en.wikipedia.org/wiki/Business_analyst

    Stakeholder analysis; Requirements engineering; Cost benefit analysis; Processes modelling; Understanding of networks, databases and other technology; These skills are a combination of hard skills and soft skills. A business analyst should have knowledge in IT and/or business, but the combination of both of these fields is what makes a business ...

  9. Business analysis - Wikipedia

    en.wikipedia.org/wiki/Business_Analysis

    Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.