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The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [1] the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in ...
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
Blockbuster Video — Canadian unit of US-based video rental shop chain; The Book Room — At the time of its closing in 2008, it was the oldest bookstore in Canada. Bed Bath &- Beyond Canada — Bath & furniture store; Buy Buy Baby Canada — Baby store; Central — home improvement stores; Consumers Distributing — catalogue store chain
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The Wonderbra was created in 1964 by Louise Poirier for Canadelle, a Canadian lingerie company. It has 54 design elements that lift and support the bustline while creating a deep plunge and push-together effect. First-year sales for the Wonderbra were approximated at US $120 million ( $11,788,841 in today's [when?] money). [51]
Dastugue, according to analyst David Swartz of Morningstar Research Services, will be leading the company in adapting to a growing customer preference for online shopping. [ 18 ] [ 19 ] [ 20 ] In June 2024, Hanesbrands announced plans to sell the Champion brand to Authentic Brands for $1.2 billion. [ 21 ]
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