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Media buying refers to the procurement of advertising on mediums such as a television, newspapers, commercial radio, magazines, websites, mobile apps, over-the-top media services, out-of-home advertising etc. It also includes price negotiation and the appropriate placement of ads based on research to reach the right audiences considering the ...
Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot commercials.
Strata Marketing Inc. is a Chicago, Illinois-based software company involved in connecting media buyers and sellers. It is part of FreeWheel , which is a division of Comcast . [ 1 ] As of 2010, it processes about $50 billion worth of media buys annually.
Latino Media Network, the newly formed media company that stirred controversy when it announced plans this summer to purchase Miami’s Radio Mambí along with 17 other stations in Hispanic ...
Following the announcement that a left-leaning group of investors is buying Radio Mambí, the longtime talk-radio station of choice for Miami’s exile community, conservative media and Republican ...
Cox Media Group owns, operates or provides sales and marketing services to 50 stations in 10 markets. This radio portfolio includes nine AM stations and forty-one FM stations. [38] Cox Radio became a public company, majority owned by Cox Enterprises, in 1996. Around April 2009, Cox Enterprises proposed a US$69-million takeover offer of Cox Radio.
The following is a list of radio stations owned by Audacy, Inc. As of June 2023, Audacy (then known as Entercom) operates 227 radio stations in 45 media markets across the United States. On February 2, 2017, Entercom announced that it had agreed to acquire CBS Radio.
GRP values are commonly used by media buyers to compare the advertising strength of components of a media plan. For conventional media such as radio and TV, multi-tasking has reduced the value per GRP, and a measure named Persuasion Rating Point (PRP) was proposed in mid 2020.