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Herzberg's theory challenged the assumption that "dissatisfaction was a result of an absence of factors giving rise to satisfaction". [7] Motivational factors will not necessarily lower motivation, but can be responsible for increasing motivation. These factors could involve job recognition, potential for promotion or even the work in itself. [6]
However, Herzberg added a new dimension to this theory by proposing a two-factor model of motivation, based on the notion that the presence of one set of job characteristics or incentives leads to worker satisfaction at work, while another and separate set of job characteristics leads to dissatisfaction at work. Thus, satisfaction and ...
Herzberg's motivation-hygiene theory: motivation hygiene Reform or fail Quasi-Indenture: Perfect Paycheck c. 1996 Tony Alessandra Personality Styles Indirect/Direct Open/Guarded Thinker Director Socializer Relater c. 2001 Linda V. Berens' four Interaction Styles: Initiating-Responding Informing-Directing Chart the Course In Charge Get Things Going
Frederick Herzberg, an American psychologist, originally developed the concept of 'job enrichment' in 1968, in an article that he published on pioneering studies at AT&T. [1] The concept stemmed from Herzberg's motivator-hygiene theory , which is based on the premise that job attitude is a construct of two independent factors, namely job ...
Herzberg's Two-Factor Theory also analyzes motivation in terms of lower and higher needs. Herzberg applies it specifically to the workplace and distinguishes between lower-lever hygiene factors and higher-level motivators. Hygiene factors are associated with the work environment and conditions.
For an organization to take full advantage of Herzberg's theory, they must design jobs in such a way that motivators are built in, and thus are intrinsically rewarding. While the Motivation–Hygiene Theory was the first to focus on job content, it has not been strongly supported through empirical studies. [4]
theory. For example, David M. Cutler and colleagues (2003) investigate whether or not the increase in caloric intake over time could be seen as simply a rational response to the lowered prices of food, in particular packaged snack foods, which are tempting to consume because they are convenient and require little time to prepare.
An alternative motivation theory to Maslow's hierarchy of needs is the motivator-hygiene (Herzberg's) theory. While Maslow's hierarchy implies the addition or removal of the same need stimuli will enhance or detract from the employee's satisfaction, Herzberg's findings indicate that factors garnering job satisfaction are separate from factors leading to poor job satisfaction and employee turnover.