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Beginning in the 1940s, researchers began to see patterns under the perspective of the uses and gratifications theory in radio listeners. [14] [15] Early research was concerned with topics such as children's use of comics and the absence of newspapers during a newspaper strike. An interest in more psychological interpretations emerged during ...
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
[2] Among the subjects of the Project's first studies were soap operas, known as radio dramas at the time. Herta Herzog authored an article on this research, titled "What Do We Really Know About Daytime Serial Listeners?" It is considered a pioneering work of the uses-and-gratifications approach and the use of psychology research methods in ...
The People's Choice, a book based on this study presented the theory of "the two-step flow of communications", which later came to be associated with the so-called "limited effects model" of mass media: the idea that ideas often flow from radio and print to local "opinion leaders" who in turn pass them on to those with more limited political ...
Cultivation theory is one of the most common theories in today's lives, especially for teens and children, because adults can control and discern content on TV shows and social media, but minors cannot tell the difference between right and wrong all the time, “for example, the fact that media often broadcast programs, news or movies with ...
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A lawsuit accusing Elon Musk of rigging dogecoin is ending. Investors in the cryptocurrency who said the world's richest person and his electric car company Tesla committed fraud and insider ...
Congress required all federal agencies to submit annual financial reports in 1990. The Pentagon finally got around to complying in 2018, and it still hasn't passed an audit.