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[78] [79] Gillette introduced the world's first 5-blade razor, called the Fusion, during 2005–2006, marking the company's first launch after the P&G acquisition. [80] By 2010, the Fusion was the world's highest selling blade and razor brand, reaching $1 billion in annual sales faster than any prior P&G product. [81]
Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. [20] Gillette Fusion five-blade cartridge. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s.
Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant; Head & Shoulders shampoo; Olay personal and beauty products; Oral-B oral hygiene products; Pampers & Pampers Kandoo and Luvs disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand. [5]
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President Joe Biden presents the Presidential Medal of Freedom, the nation's highest civilian honor, to Michael J. Fox in the East Room of the White House (AP)
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