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Attitude toward the ad is defined as "a predisposition to respond in a favorable or unfavorable manner to a particular advertising stimulus during a particular exposure occasion." [ 1 ] After Mitchell and Olsen (1981) and Shimp (1981) introduced the importance of the Aad construct, research on the causal relationships among Aad and other ...
The Our Whole Lives logo. Our Whole Lives, or OWL, is a series of six comprehensive sexuality curricula for children, teenagers, young adults and adults published by the Unitarian Universalist Association and the United Church of Christ Justice and Witness Ministries.
A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. Flyers in a digital format can be shared on the ...
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Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis.
The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. [22]
A more focused effort to help troops think through ethical and moral problems is a virtual reality (VR) prototype designed by Albert “Skip” Rizzo, a University of Southern California psychologist and specialist in virtual reality at the school’s Institute for Creative Technologies.
A "prolific and chilling" sex abuser from Northern Ireland has been sentenced to 27 years in prison. David John Andrews, 55, with an address at Maghaberry Prison, pleaded guilty to 130 charges of ...