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Since April 2012, AB has released a line of 8% alcohol by volume (6% ABV in Canada) [40] flavored malt beverages titled "Bud Light Lime Ritas", with its flagship flavor being the "Lime-a-Rita", a lime flavored beverage. The drinks are available in a twenty-five ounce can, as well as a twelve-pack of eight ounce cans.
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In August 2020, Bud Light Seltzers added grapefruit, cranberry and pineapple flavors, [50] to its original offerings of black cherry, mango, lemon lime and strawberry. [51] In October 2020, Bud Light Seltzers added Apple Crisp, Peppermint Pattie, and Gingersnap, [52] with the cans sporting "ugly sweater" designs. [53] In July 2020, Budweiser ...
This came despite HiBall having a dedicated consumer fan-base that heavily protested the discontinuation. An Anheuser-Busch spokesmen stated that the discontinuation had nothing to do with the 2023 Bud Light boycott. [64] [65] Anheuser-Busch sold the HiBall brand to Tilray alongside seven of their beer brands in August 2023. [66]
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
Not only is Lime-A-Rita the first Anheuser-Busch brand targeted exclusively to women, but a team of female marketers, agency partners and brewmasters have worked tirelessly to bring it to you.
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"So for Bud Light or brands like Bud Light who say, 'Oh, we didn't mean to offend you; sorry, we'll take a step backward to sit in the middle, not being on either side,' both sides go, 'Meh, no ...