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The Givenchy perfume brand belongs to the LVMH luxury group since 1987. It has two factories in France. A perfume production plant (50%) and cosmetics (50%) located in Beauvais in the Oise (about 400 employees) opened in 1968 and a perfume plant located in Vervins in the Aisne (about 250 employees) in 1995.
The perfume "Liberté", is an orange chypre with fresh citrus top notes inspired by a traditional French cake called 'chamonix' and woody heart and base notes with patchouli. The person representing Liberté in ad campaigns is Brazilian-born model, Gisele Bündchen , who is also the new face for the brand Cacharel Parfums, following Kate Moss ...
In 1968, Puig opened a branch office in Paris, at the same time that the company incorporated the Spanish designer brand Rabanne. In 1969, as a result of this collaboration the fragrance Calandre began to be marketed. [20] In 1976, the company built a perfumery factory in Chartres, France. [21] In 1987 Puig acquired Paco Rabanne's Fashion House ...
The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom. [1] MCM sells its products through wholesale accounts, franchises and directly operated stores.
Fragrance companies produce and sell fragrances and aroma chemicals. There are two broad areas of the fragrance business; fine fragrance (designer labels such as Chanel) and consumer fragrances used in personal care products such as soaps, deodorants and shampoos. They sell their products to perfume houses or producers of consumer goods.
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