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During this process, the leading social group exerts its impact and gains its legitimacy mainly through social mechanisms such as education, religion, family and the mass media. Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values ...
Media imperialism (sometimes referred to as cultural imperialism) is an area in the international political economy of communications research tradition that focuses on how "all Empires, in territorial or nonterritorial forms, rely upon communications technologies and mass media industries to expand and shore up their economic, geopolitical, and cultural influence."
Global media studies is a field of media study in a global scope. Media study deals with the content, history and effects of media. Media study often draws on theories and methods from the disciplines of cultural studies, rhetoric, philosophy, communication studies, feminist theory, political economy and sociology. [23]
The mass media regularly present politically crucial information on huge audiences and also represent the reaction of the audience rapidly through the mass media. The government or the political decision-makers have the chance to have a better understanding of the real reaction from the public to those decisions they have made.
Each social media platform acts as a digital home for individuals, allowing people to express themselves through the global village. [9] A Review of General Semantics argues that media ecology and new media have expanded who has the ability to create and view media texts. [13] Since mass media began, it has called for the westernisation of the ...
Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.
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The history of mediated cross-border communication research is closely related to the three major decades of the 20th century, which stimulated and influenced this field of research in terms of themes, funding sources as well as ideologies: The two world wars in the first half of the 20th century, the Cold War decade, and finally the era of globalization after the collapse of communism in ...