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Beer is the most-consumed alcoholic beverage in the Philippines and amounted to a 70% share of the domestic alcoholic drink market in terms of volume during 2005. Between 2003 and 2004, the Philippines had the world's fastest beer consumption growth rate at 15.6%.
San Miguel Brewery, Inc. (SMBI) is a subsidiary of San Miguel Food and Beverage, Inc. (part of San Miguel Corporation) and jointly owned with Kirin Holdings Co. Ltd. The company is the Philippines’ largest brewery with a market share of over 95% as of 2008, notably producing San Miguel Beer (San Miguel Beer).
According to Demeterio, early Visayans made five different kinds of liquor namely; Tuba, Kabawaran, Pangasi, Intus, and Alak. [4]Tuba, as said before, is a liquor made by boring a hole into the heart of a coconut palm which is then stored in bamboo canes.5 Furthermore, this method was brought to Mexico by Philippine tripulantes that escaped from Spanish trading ships.
San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager and flagship beer of the San Miguel Brewery.The original San Miguel Brewery, Inc. was founded in San Miguel, Manila, as La Fábrica de Cerveza San Miguel in 1890 by Enrique María Barreto under a Spanish Royal Charter that officially permitted the brewing of beer in the Philippines.
Asia Brewery, Inc. was established by Lucio Tan on January 27, 1982, with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. This was followed by Max Premium beer in 1983, Manila Beer in 1985, and Beer Pale Pilsen in 1988.
By 1913, imported beer represented only 12% of the total consumption in the Philippines; San Miguel held an 88% share of the industry. Róxas died in Paris in 1913. Soon after, Benito Legarda and Gonzalo Tuasón made it advisable to change the form of the company from a firm of co-participants to a corporation ( San Miguel Brewery, Inc. ).
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San Miguel's Pale Pilsen is the first and the number one beer in the Philippines. Other leading beers are San Mig Light, a lower calorie version of San Miguel Beer, and Red Horse Beer, the first and the leading extra-strong beer, all brewed by San Miguel. Asia Brewery, the second brewery in the Philippines, brews Beer Na Beer, and Colt 45 under ...