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Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Store brands" The following 36 pages are in this category, out of 36 total.
One of the unique aspects of retail promotions is that two brands are often involved; the store brand and the brands that make up the retailer's product range. Retail promotions that focus on the store tend to be ‘image’ oriented, raising awareness of the store and creating a positive attitude towards the store and its services.
Supermarkets stock dozens of options for any given food item, and if you're trying to save money, generic or store brands usually offer a better deal. However, this isn't always the case. So ...
In the supermarket and grocery store industry, the term private label/brand is almost always used, even if the same product is sold non-exclusively to multiple retailers with different packaging (white label/brand). A store brand, also called a house brand [22] or, in British English, an own brand, [23] is a private-label brand trademarked and ...
We often default to certain brands when shopping simply because of the name on the package — and the reputation that comes along with it, thanks to clever advertising. We buy Bounty paper towels ...
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
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Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp (born June 12, 1959) is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill.