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Moreover, customer engagement is the emotional involvement and psychological process in which both new and existing consumers become loyal to specific types of services or products. The degree to which customers pay attention to companies or products, as well as their participation in operations, is referred to as customer engagement. [9]
Furthermore, Information Technology has helped companies to even further differentiate between customers and address a personal message or service. Some examples of tools used in eCRM: Personalized Web Pages where customers are recognized and their preferences are shown. Customized products or services.
Active listening encloses the communication attribute characterized by paying attention to a speaker for better comprehension, both in word and emotion. It is the opposite of passive listening, where a listener may be distracted or note critical points to develop a response.
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Content marketing starts with identifying the customer's needs. After that, the information can be presented in a variety of long form and short form formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. [3] Examples of ...
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It provides an introduction to the working environment and the set-up of the employee within the organisation. The process will cover the employer and employee rights and the terms requirements for working at the company and pay attention to the health and safety of the new employee.