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Gillette Fusion five-blade cartridge The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of Saturday Night Live in 1975 included a parody advertisement for the Triple Trac Razor , shortly after the first two-blade cartridge for men's razors was advertised.
[78] [79] Gillette introduced the world's first 5-blade razor, called the Fusion, during 2005–2006, marking the company's first launch after the P&G acquisition. [80] By 2010, the Fusion was the world's highest selling blade and razor brand, reaching $1 billion in annual sales faster than any prior P&G product. [81]
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Gillette is giving away 500 of its Fusion razors each day for a month.According to the Web site, it looks like you have a better chance of getting a free razor if you're a New York Yankees fan.
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9 ] [ 11 ] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.
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