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  2. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  3. Drip marketing - Wikipedia

    en.wikipedia.org/wiki/Drip_marketing

    Drip marketing can be used as a function of the lead generation and qualification process. Specifically, drip marketing constitutes an automated follow-up method that can augment or replace personal lead follow-up, [citation needed] invented in 1992 by Bill Persteiner and Jim Cecil, also known as Action Plans, and first introduced in software called WinSales. [2]

  4. Conversica - Wikipedia

    en.wikipedia.org/wiki/Conversica

    The AI Conversica uses currently was made to follow up on and filter out low-quality leads. The focus of the company shifted toward this automated lead engagement technology. [citation needed] 2010: The company started commercially selling AVA, the first Automated Virtual Assistant for sales, and the company name was changed to AVA.ai. Early ...

  5. Wix.com - Wikipedia

    en.wikipedia.org/wiki/Wix.com

    In October 2014, Wix announced its acquisition of OpenRest, a developer of online ordering systems for restaurants. [21] [22] [23] In April 2015, Wix acquired Moment.me, a mobile website builder for events and marketing tools for social lead generation. [24] On 23 February 2017, Wix acquired the online art community DeviantArt for US$36 million ...

  6. Webnode - Wikipedia

    en.wikipedia.org/wiki/Webnode

    Webnode (/ ˈ w ɛ b n oʊ d /) is a cloud-based online website builder system. [2] The product is aimed at individuals and small businesses with solutions for websites and e-commerce.

  7. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

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