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Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...
"The Flesch–Kincaid" (F–K) reading grade level was developed under contract to the U.S. Navy in 1975 by J. Peter Kincaid and his team. [1] Related U.S. Navy research directed by Kincaid delved into high-tech education (for example, the electronic authoring and delivery of technical information), [2] usefulness of the Flesch–Kincaid readability formula, [3] computer aids for editing tests ...
This idea led Bell to develop the theory of audience design, a theory that landed a prominent place within the field of sociolinguistics. While also doing work within the field of sociolinguistics, Bell has worked as a journalist and editor for several news outlets, including daily news services, weekly newspapers, and monthly magazines.
Readability is the ease with which a reader can understand a written text.The concept exists in both natural language and programming languages though in different forms. In natural language, the readability of text depends on its content (the complexity of its vocabulary and syntax) and its presentation (such as typographic aspects that affect legibility, like font size, line height ...
ACT, Inc., says that the ACT assessment measures high school students' general educational development and their capability to complete college-level work with the multiple choice tests covering four skill areas: English, mathematics, reading, and science. The optional Writing Test measures skill in planning and writing a short essay. [17]
The Collegiate Learning Assessment (CLA) is a standardized testing initiative in United States higher educational evaluation and assessment.It uses a "value-added" outcome model to examine a college or university's contribution to student learning which relies on the institution, rather than the individual student, as the primary unit of analysis.
It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
A meta-analysis of 21 studies found that the F&P Text Level Gradient system did not lead to effective reading fluency interventions. [ 8 ] Matthew Burns, a reading researcher at the University of Florida, has studied assessments within the F&P Text Level Gradient system and found that they result in 54% total accuracy and correctly identify low ...