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  2. Market Opportunity Navigator - Wikipedia

    en.wikipedia.org/wiki/Market_Opportunity_Navigator

    The Market Opportunity Navigator (MON) is a methodology in strategic management that aims to help innovators and entrepreneurs identify and select the most valuable market opportunity to pursue current and future resources and capabilities.

  3. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    Market research about market structures and processes must be done to define the “relevant market”. The relevant market is an integral part of the whole market, on which the company focuses its activities. To identify and classify the relevant market, a market classification or segmentation has to be done. [3]

  4. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

  5. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document containing the goals of a ... Business plans that identify and target internal ... upcoming growth opportunities, ...

  6. Opportunity management - Wikipedia

    en.wikipedia.org/wiki/Opportunity_management

    Opportunity management (OM) has been defined as "a process to identify business and community development opportunities that could be implemented to sustain or improve the local economy". [1] Opportunity management is a collaborative approach for economic and business development. The process focuses on tangible outcomes. [2]

  7. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

  8. Phase-gate process - Wikipedia

    en.wikipedia.org/wiki/Phase-gate_process

    The opportunity management funnel is a visual representation of phase-gate decision making. Opportunity management is defined as "a process to identify business and community development opportunities that could be implemented to sustain or improve a local economy." [8] The components of opportunity management are: Identifying opportunities.

  9. Capture plan - Wikipedia

    en.wikipedia.org/wiki/Capture_plan

    In business, a capture plan details the process of identifying, articulating and implementing winning strategies oriented toward capturing a specific business opportunity. . It is used to support a bid/no-bid decision (deciding whether or not an organization will prepare a response to a specific solicitation), [1] a bid validation check when a request for proposal is received, and the ...

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