enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. [2] Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for ...

  3. Neil Rackham - Wikipedia

    en.wikipedia.org/wiki/Neil_Rackham

    Rackham’s work as a research fellow led to his first books, The Evaluation of Management Training (Gower Press, 1970), written with Peter B. Warr and Michael William Bird; Developing Interactive Skills (Wellens Publishing, 1971), co-authored with Peter Honey and Michael J. Colbert; and Behaviour Analysis in Training (McGraw-Hill UK, 1977), with Terry Morgan.

  4. Strategy & Tactics - Wikipedia

    en.wikipedia.org/wiki/Strategy_&_Tactics

    Strategy & Tactics was first published in January 1967 under its original editor, Chris Wagner, intended as a better alternative to Avalon Hill's magazine, The General. [1]: 101 Strategy & Tactics began life as a wargaming fanzine published by Wagner (then a staff sergeant with the US Air Force in Japan), at first in Japan, then moving to the United States with Wagner.

  5. Marketing warfare strategies - Wikipedia

    en.wikipedia.org/wiki/Marketing_warfare_strategies

    Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.

  6. The Art of the Sale - Wikipedia

    en.wikipedia.org/wiki/The_Art_Of_The_Sale

    The Art of the Sale - Learning From The Masters About The Business Of Life is a non-fiction book by the author and journalist Philip Delves Broughton. He also authored the bestseller Ahead of the Curve. The book was published by Penguin Press in 2012. It analyses the role of persuasion in everyday life and the qualities of effective salespeople.

  7. Pricing - Wikipedia

    en.wikipedia.org/wiki/Pricing

    Pricing is not always seen as a strategic process. Greg Cudahy of Accenture observed in 2007 that for some businesses, "pricing is the last bastion of gut feel". [1] Where pricing is strategic, marketers develop an overall pricing strategy which is consistent with the organization's mission and values.

  8. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Sales staff must learn to recognise when the customer is ready to make a purchase. If the sales person feels that the customer is ready, then they may seek to gain commitment and close the sale. Experienced sales staff soon learn to recognise specific verbal and non-verbal cues that signal the client's readiness to buy.

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.