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  2. Reach (advertising) - Wikipedia

    en.wikipedia.org/wiki/Reach_(advertising)

    For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe the quality of exposure.

  3. Social media reach - Wikipedia

    en.wikipedia.org/wiki/Social_media_reach

    Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. [1] Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. [1]

  4. Media planning - Wikipedia

    en.wikipedia.org/wiki/Media_planning

    Reach - expressed as a percentage, reach is the number of individuals (or homes) to expose the product to through media scheduled over a period of time. Frequency - using specific media, how many times, on average, should the individuals in the target audience be exposed to the advertising message? It takes an average of three or more exposures ...

  5. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture. [1] Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.

  6. Target rating point - Wikipedia

    en.wikipedia.org/wiki/Target_rating_point

    For example, if an advertisement appears more than once, the entire gross audience, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross audiences. The TRP and GRP metrics are both critical components for determining the potential marketing reach of a particular advertisement.

  7. AMC Plans Changes to Its Theaters That Could Affect How ... - AOL

    www.aol.com/amc-plans-changes-theaters-could...

    AMC Theatres has plans to implement changes at several of its theaters in the U.S. and in Europe over the next few years that will affect audience members’ movie-going experiences. The ...

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This helps to ensure the intended audience is being reached with the marketing message. [22] While initial production costs of a television advertisement are high, it is likely to reach a mass audience and, therefore, maintains a low cost per viewer, making it an efficient communication platform. [23]

  9. Why Jennifer Garner Reportedly “No Longer Wishes” to Be in ...

    www.aol.com/why-jennifer-garner-reportedly-no...

    Looks like Jennifer Garner and Jennifer Lopez are (allegedly!) no longer on speaking terms amid J.Lo's ongoing divorce from Ben Affleck. According to a source who chatted with the Daily Mail, Jen ...