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  2. Media buying - Wikipedia

    en.wikipedia.org/wiki/Media_buying

    They negotiate rates and create media schedules based on a media plan constructed by a media planner. Through the media planner, general market media buyers rely on published cost per point guides. An experienced DRMB knows which stations generate a specific quantity of response and knows within reason, the break even point of the expenditure ...

  3. Media planning - Wikipedia

    en.wikipedia.org/wiki/Media_planning

    Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as:

  4. Mediahub - Wikipedia

    en.wikipedia.org/wiki/Mediahub

    In June 2006, Mediahub was selected as the media planning and buying agency for insurance company MassMutual. [7] In March 2012, National Geographic Channels consolidated its media and digital business at Mediahub. [8] In November 2013, Mediahub won the advertising business of Viacom-owned network VH1. [9]

  5. Horizon Media Plans to Utilize VideoAmp Data in TV ... - AOL

    www.aol.com/horizon-media-plans-utilize-videoamp...

    Horizon Media, a large media-buying firm that works for clients including Corona and the National Football League, will use VideoAmp’s audience-measurement tools to help negotiate and transact ...

  6. Media agency - Wikipedia

    en.wikipedia.org/wiki/Media_agency

    Digital Media Agencies (also known as Digital Agencies) offer a varied array of services including Display Media Planning and Buying, pay per click (PPC), search engine optimization (SEO), Marketing Technology Services, social media marketing, online reputation management and programmatic media.

  7. Advertising media selection - Wikipedia

    en.wikipedia.org/wiki/Advertising_media_selection

    Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.

  8. Initiative (agency) - Wikipedia

    en.wikipedia.org/wiki/Initiative_(agency)

    Initiative is an American media planning and buying agency that is part of IPG Mediabrands, the media buying arm of multinational holding company Interpublic Group of Companies. [2] Initiative's roots date back to 1970. [3] The company is based in New York, NY, with additional offices worldwide. [4]

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