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A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. [ 2 ] [ 3 ] Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve.
Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.
Fashion designers who work full-time for a fashion house, as 'in-house designers', own the designs and may either work alone or as a part of a design team. Freelance designers who work for themselves sell their designs to fashion houses, directly to shops, or to clothing manufacturers.
Heidi Lee is a Couture Hat fashion designer who was born in Flushing, Queens, New York. She grew up living in Philadelphia, Pennsylvania. She became interested in fashion when she was six years old. She went to school for graphic design at the Rhode Island School of Design. [1]
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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
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