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Fashion entrepreneurs seek to deliver fashion business expertise in retail, manufacturing, money and marketing. The 21st century has seen the proliferation of organizations and award ceremonies promoting, inspiring and challenging online entrepreneurship by highlighting the enterprising attributes, creativity, innovation and the success of ...
A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. [ 2 ] [ 3 ] Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve.
A store brand, also called a house brand [22] or, in British English, an own brand, [23] is a private-label brand trademarked and managed by a retailer. [1] This brand is almost always offered exclusively at the chain store that owns it; in rare instances, however, the brand is licensed to another company. [24]
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.
Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self ...
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.