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Vinotemp was founded in 1985 in Los Angeles, California by Francis Ravel. Ravel initially produced and sold wine before transitioning into making wine cabinets. [citation needed] In 1993, Ravel created a self-contained wine cooling unit, which would come to be one of the companies most lucrative products.
Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
Its magazine, Wine Enthusiast, was founded in 1988 and offers information on wine and spirits, with reviews and articles on topics peripheral to wine, entertainment, travel, restaurants, and notable sommeliers. The magazine is published nine times a year; the company has an audience of 5.1 million consumers worldwide across all platforms.
An alcopop (or cooler) is any of certain mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including: Malt beverages to which various fruit juices or other flavorings have been added; Wine coolers: beverages containing wine to which ingredients such as fruit juice or other flavorings have been added
In Germany, wine coolers became popular in 2004, when the German government imposed an extra duty on alcopops (pre-mixed spirits) of 0.80 to 0.90 euro per bottle, effective 1 August 2004. To circumvent higher taxation, some German producers have switched to wine coolers, which are being marketed in the same way as alcopops. [citation needed]
White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash [ 4 ] that obscured the taste of its alcoholic base.
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